WHAT IS A BRAND SYSTEMS?
Create cohesive communication by ensuring that all of your branding and marketing efforts are aligned and support your overall brand strategy.
Consistency is key. Brand systems help to ensure that your brand is consciously communicated and delivered across all touchpoints.
A brand system includes detailed guidelines on how to use the brand's various elements, such as the logo, typography, and color palette. It also includes guidelines on messaging and tone of voice, as well as best practices for using the brand's elements in different contexts and formats, such as on social media, in print materials, or on the brand's website.
THE MAIN ASPECTS
WHY DO YOU NEED A BRAND SYSTEM?
To create a cohesive brand:
A well-defined system helps to create a cohesive brand by ensuring that all of your branding and marketing efforts are aligned and support your overall strategy.
To build trust and loyalty:
Consistency is key to building trust and loyalty with your customers. These systems help to ensure that your business is consistently communicated and delivered on across all touchpoints.
To streamline decision-making:
Brand systems provide guidelines for all of your branding and marketing efforts, helping you to make consistent and strategic decisions that support your brand.
To save time and resources:
Having clear brand systems in place can save time and resources by eliminating the need to constantly reinvent the wheel or make ad-hoc branding and marketing decisions.
CREATE YOUR CONSISTENCY
We will define the visual and verbal elements and create a brand style guide (brand identity) that outlines how to use each system across all platforms.