IMFORMATIVE, UPLIFTING, AND POSITIVE.
Continuous research and development to improve the technology and to ensure their customers select the best ingredients for your skin. They focus on their micropin technology to help blemishes and heal skin the skin.
Catagory: Brand Systems
OUR RESEARCH FINDINGS
Acne starts during puberty and may continue into adulthood in milder or more severe forms. But it can also begin in adulthood too. Three-quarters of adult acne occurs in women.More than 80% of acne sufferers are between the ages of 12 and 24About 25% of all teenagers will still have acne at age 25 Acne affects the face in 99 percent of cases but can also affect the body in 50% of cases.Acne affects about 90 percent of teenagers and 20-30% of adults ages 20 to 40.
20 to 33 years old
Living in bigger cities, mostly in BC.
They are aware of their skincare routine and have previous knowledge about which ingredients and formulas not to use.
They care about the look but give more importance to how they feel.
60% health 40% beauty
Canadian Acne (Market Size)
Acne affects 5.6 million Canadians, nearly 20% of the population.
Women make up 75%
Canadian Population: 38.5 million people
Women in Canada: 19.9 million
Women between 18 to 30: 4.3 million in Canada
Statista 2022 Dermatology.ca
While trying to eliminate and reduce acne, they educate and change the stigma around having acne.
The brand is: Simple, Fun, Cool & Nerdy
Using ingredients backed up with research to create skincare products that work as simple and effective as pressing CTRL-Z. Developing products to address skin imperfections without the use of harsh chemicals that strip away the natural skin barrier.