WHAT IS BRAND ANALYSIS?
Think of it like this: just like every superhero has their own unique powers and backstory, every brand has its own unique qualities and values. Brand analysis is all about discovering what makes your brand special, and using that knowledge to create a powerful brand that resonates with your target audience and your goals for the future.
Strengths are your distinctive competencies and competitive advantages — in other words, what you do better than your competitors, whether that might be excellent customer service or a clear value proposition.
Opportunities are internal factors think of them as constraints on your success, such as a lack of clear, detailed buyer personas or buyer’s journey or quality lead and customer data.
(or customer profile) is a critical section of a company's business plan or marketing plan. It identifies target customers, ascertains the needs of these customers, and then specifies how the product satisfies these needs.
Refering to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. The target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Also referred to as competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You can use this information as a point of comparison to identify your company's strengths and weaknesses relative to each competitor.
Current Market Position
Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.
A checkup that evaluates your brand's position in the marketplace, its strengths and opportunities, and how to improve and implement them in the correct way. A brand audit should cover three areas: Internal branding — your brand values, mission, and company culture.
WHY DO I NEED A BRAND ANALYSIS?
To understand your brand's positioning:
Bringing understanding on how a business is perceived in the market and how it compares to your competitors. This is important because your positioning determines the value you offer to your customers and the emotions you evoke in them.
Identify your brands unique value proposition:
Helps you identify what makes your brand unique and sets it apart from competitors. This is important because your unique value proposition is what motivates customers to choose your brand over others.
To develop a consistent message:
A brand analysis can help you create a consistent brand message that resonates with your target audience. This is important because a consistent brand message helps to build trust and loyalty with your customers.
To target the right audience:
Helps you identify your target audience and understand their needs and preferences. This is important because targeting the right audience makes to ensure that your marketing efforts are effective and that you are reaching the right people with your message.
To stay competitive:
This can make you stay competitive by keeping you up-to-date on industry trends and the strategies of your competitors. Hugely important because it helps you to stay relevant and adapt to changing market conditions.
HOW WE WORK
Our team of brand strategists will conduct a thorough analysis of your brand looking for areas of improvement. We will review the positioning, messaging, audience, and competitors while providing recommendations on how to better align your brand with your business goals.