BRAND IDENTITY + RESEARCH

It's 2023 and customers are looking for more than just a product. They are looking for the truest story that can be told.

We create the brand's foundation, designing the strategy while creating loyalty and community through communication and brand visuals.

This encompasses all the goals that you want your brand to achieve in the future, and how we get you there.

  • BRAND ANALYSIS

    Customer analysis
    Primary audience, secondary audience, key influencers, trends, needs, and existing perceptions of brand Category.

    Competitor analysis
    Market position, brand position, brand promise, brand personality, strengths, weaknesses

    Current brand audit
    Current brand promise, brand personality, brand positioning, history, strengths, weaknesses, opportunities, threats, values, portfolio analysis (for multiple brands).

  • BRAND STRATEGY

    Brand Promise*

    Brand Personality*

    Brand Position*

    Market Position
    Customer, needs, frame of reference, point of difference, reasons to believe.

    Value Proposition
    Functional benefits, emotional benefits, features.

    Brand Architecture (for multiple brands)

    *Called "Brand Identity" deliverables for delvierables.

  • BRAND SYSTEMS

    Verbal System*
    Name, descriptor, domain name, tagline*, headline style, copy style.

    Visual System*

    Logo/wordmark, colour, typeface, style of layouts and imagery.

    Digital Templates
    Website, intranet, blog, eNewsletter, YouTube skin, Twitter skin, logo animation, audio logo.

    Printed Stationery
    Business cards, letterhead, labels, note cards, pocket folder, envelopes, report and proposal covers, CD labels and packaging.

    Office Templates
    Presentation slides, letter, memorandum, invoice, news release, report, proposal, eBook.

WHAT IS BRANDING?

Branding is very similar to advertising but at a deeper level. It's the visual representation of everything that is the foundation of your business and turned into the messaging and creative assets for your company.

This is all the design language you use across websites, photography, videography, and any creative asset you use to message your product to the customer.

  • Main Creatives

    Campaign Implementation
    Illustration
    Packaging Design CAN/US
    Packaging Adaptation CAN/US
    Compliance
    Review Translation
    Copywriting
    Certification Qualification

  • Visuals

    Lifestlye Photography
    Studio Photography
    Still Life
    Model Photography
    Branding Phototgraphy
    Signage
    Key Messages
    Mockups