BRAND IDENTITY + RESEARCH
It's 2023 and customers are looking for more than just a product. They are looking for the truest story that can be told.
We create the brand's foundation, designing the strategy while creating loyalty and community through communication and brand visuals.
This encompasses all the goals that you want your brand to achieve in the future, and how we get you there.
Primary audience, secondary audience, key influencers, trends, needs, and existing perceptions of brand Category.
Market position, brand position, brand promise, brand personality, strengths, weaknesses
Current brand audit
Current brand promise, brand personality, brand positioning, history, strengths, weaknesses, opportunities, threats, values, portfolio analysis (for multiple brands).
Customer, needs, frame of reference, point of difference, reasons to believe.
Functional benefits, emotional benefits, features.
Brand Architecture (for multiple brands)
*Called "Brand Identity" deliverables for delvierables.
Name, descriptor, domain name, tagline*, headline style, copy style.
Logo/wordmark, colour, typeface, style of layouts and imagery.
Website, intranet, blog, eNewsletter, YouTube skin, Twitter skin, logo animation, audio logo.
Business cards, letterhead, labels, note cards, pocket folder, envelopes, report and proposal covers, CD labels and packaging.
Presentation slides, letter, memorandum, invoice, news release, report, proposal, eBook.
WHAT IS BRANDING?
Branding is very similar to advertising but at a deeper level. It's the visual representation of everything that is the foundation of your business and turned into the messaging and creative assets for your company.
This is all the design language you use across websites, photography, videography, and any creative asset you use to message your product to the customer.
Packaging Design CAN/US
Packaging Adaptation CAN/US